Your marketing isn't a mystery.
It's an unmanned instrument panel.
1:1 coaching for small business owners running their own marketing - built by a Fractional CMO who scaled brands from $2M to $24M, and a Coast Guard veteran who doesn't do "vibes-based" strategy.
You didn't start your business to become a full-time marketer. But right now, that's the job - posting, tweaking ads, chasing SEO tips, hoping something sticks. This program replaces the guesswork with a system: a scorecard-driven marketing engine you run like a P&L.
Owner-operators
You're running your own marketing and ready to stop guessing what's actually working.
Revenue on the line
Real money is riding on your marketing decisions. You want it to show up on a scorecard, not a vibe.
System-seekers
You want a repeatable operating system - not another one-off audit, course, or agency retainer.
Two 60-minute 1:1 strategy calls per month
Direct time with me, on your business - not a rotating account manager.
Async support between calls
Email or Voxer access for real-time decisions when something can't wait for the next call.
Quarterly Marketing Scorecard
EOS/Traction-style Rocks review tied to leads, cost per lead, and close rate - reviewed like a P&L.
GEO/AEO readiness audit
Positioning your brand to get found and recommended by ChatGPT, Gemini, and Claude - not just ranked on Google.
Structured 90-day roadmap
Built around your business and your numbers, not a generic template.
Had a wonderful time and conversation with Nick and was given amazing advice and help from my time with him. Great mind and business savvy, highly recommend his coaching!
His ability to come up with creative, practical ideas specifically tailored to my real estate business stood out. Nick offered strategies that felt customized to my market and goals, especially around building trust, improving visibility, and generating more quality leads.
He spent a full hour getting to know me and really took the time to do a deep dive into my goals and challenges. What I appreciated most was his thoughtful consulting approach, it didn't feel generic at all. The strategies he shared were tailored, practical, and clearly rooted in real experience.
Working with Nick elevated our brand's digital arsenal, sharpened our local visibility, and provided a clear framework for us to follow. Their data-driven, actionable, and transparent approach genuinely helped us turn reputation into revenue.
A full-time CMO where you live starts around $340,000 a year, before benefits, equity, or the months it takes to find and onboard the right person. Here's how that compares.
Boarding Requirements
- Take the Visionary / Integrator assessment
- Bring your scores to your application
This isn't a formality. The coaching runs on Visionary/Integrator and EOS/Traction discipline. If you haven't taken the assessment and don't know your scores, we're not ready to work together yet. Take the assessment.
What happens if I miss a call?
Life happens. Use the reschedule link in your confirmation email. Since the program is capped at 20 clients, repeated no-shows will affect availability for future sessions.
Why do I need to take the Visionary/Integrator assessment before applying?
The coaching runs on EOS/Traction discipline. Knowing your V/I profile before we talk means the fit call goes straight to strategy instead of getting acquainted.
What if I've never run paid ads or done SEO before?
That's fine, this isn't a technical bootcamp. It's a system for deciding where your marketing dollars go and why. Most clients start exactly where you are.
How is this different from hiring an agency?
An agency executes campaigns for you. This is coaching, you stay in control of your marketing, learn the framework, and keep the system long after the engagement ends.
What if it's not the right fit after we start?
The 3-month minimum gives the system enough time to show results. After that, it runs month-to-month. If it's not working, we'll say so directly rather than dragging out a retainer that isn't earning its keep.
Is this only for certain industries?
No specific niche requirement. Since capacity is limited to 20 active clients, fit matters more than industry, which is exactly what the fit call is for.
What if my application isn't accepted?
Not every business is the right fit right now, capacity is limited. If the timing isn't right, you're welcome to reapply as spots open.
Request Your Fit Call
A short application - not a commitment. If it's a fit, we'll schedule a 20-minute call to look at where your marketing is leaking revenue.